How to Make the Most of Your LinkedIn Profile

Before any employer hires you they’re going to check your social media outlets and try to learn more about you – especially on LinkedIn. LinkedIn is the business worlds way of connecting. Your profile is basically your resume.  Not only can you make business connections and network, but you can contact future employers, as well as them contact you! It’s a new way to get hired and to find your dream job. After all, a big part of getting hired is all about who you know, and LinkedIn gives you the chance to meet new people.

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Here are some of the best tips to follow so you can make the most of your LinkedIn profile:

Have a suitable and appropriate profile picture. Always have a profile picture – and make sure it’s not a selfie. This is very important. The first thing people will look at when the see your profile, is your picture. Most of the time, profiles without pictures don’t even get attention. Your profile picture needs to be professional, but not professionally done – you don’t need to be wearing a suit or hire a photographer. Just think about it like this – if you wouldn’t look that way at work, then don’t use it as your profile picture. A profile pictures also makes your profile more personable and easier for others to get a sense of who you are. Face value is important and relating a real person to your profiles story is something people appreciate.

Your headline should contain important keywords that you want to be found with and associated by. LinkedIn will generate a headline for you automatically based off your current job position, but you can change it. Think about who you want your audience to be, and who they currently are, and make your title something that directly speaks to them and to what you do.

Keep your profile summary up-to-date and descriptive, while showcasing your personality and greatest achievements. Your summary is the first thing hiring managers, and anyone who’s adding you, will read. This is something that must be carefully written – no grammatical errors and no plain, boring, “I wrote about food” sentences. You don’t need to over-do it and sell yourself, but remember who your audience is.

Have a personal, non-computer-generated, profile link. This is a good strategy to get found in searches, especially in google. The general, mass population of LinkedIn users have a link that typically looks like this: https://www.linkedin.com/firstname-lastname-867th58-234f

Get rid of the random numbers and letters and leave it with just your name. You can do this on the edit profile page. In the main header on your profile, at the very bottom, you will see your link. Click the small, settings button next to it and wallah! You have your link.

Only add relevant work history. You don’t need to add every job you’ve ever had to your profile. If you’re an artist, why would you add in the 4 restaurant jobs you’ve had earlier in life? Keep your history relevant to what you do and to the advances you are hoping to make in your career.

Add (relevant) content to your experiences. This is a great way to create a portfolio for your work history and what you have accomplished there. Showcase anything and everything that you are proud to have done at that position to add value to your experience.

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